Performance Calculator

Calculate key performance metrics for your ad campaigns

EXPERIMENTAL — Still in development

This calculator is not accurate yet. I got busy trying to lock my computer down and protect my IP, which you can read about in Did We Pay Apple To Spy On Us?

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Campaign Name

Campaign Budget ($)

Audience Size

Unique Reach

Ad Variations

Ad Variation 1

Ad Name

Ad Spend ($)

Site Visits

Conversions

Revenue ($)

Ad Variation 2

Ad Name

Ad Spend ($)

Site Visits

Conversions

Revenue ($)

Results

📊 Audience Exhaustion & Lead Velocity

Lead Velocity

Daily leads trend

Conversion Rate

Click to lead

CPA

Cost per acquisition

True Saturation

Convertible audience left

Daily Leads

Current volume

Conv Rate Trend

vs. baseline

CPA Trend

vs. best

Audience Health

Overall status

Analyzing lead velocity and conversion trends...

Lead Velocity & Conversion Rate

CPA vs Frequency (Fatigue Signal)

Daily Leads Over Time

True Saturation (Exhaustion)

Profit vs Spend Velocity

Probability of Being Best

Spend Velocity by Ad

Progress to 75 Conversions

Recommendations

Ad Name	Profit	× Spend	Conversions	Conv Rate	CPA	CPV	PPV	Velocity	Probability	Decision

Decision Guide

Scale Best performer with high velocity (70%+). Increase budget aggressively.

Let Run Profitable with medium velocity (30-70%). Maintain current spend.

Test Profitable but low velocity (<30%). Platform not spending budget - needs optimization.

Kill Losing money (negative margin). Stop immediately.

Need Data Under 30 conversions. Not enough data for confident decision.